Monthly Archives: June 2012

One Season; One Minute of Fame

MOONinMIND by Tullio DeSantis

MOONinMIND by Tullio DeSantis

You’ve shared the Sneezing Baby Panda, you’ve laughed at Fenton, you’ve shaken your head at Pancake. What now for these animals immortalised in film?

Short film.

Like summer coming to an end, fame passes with time and interest fades.

Like the pandas on a bus, these animals will only be ‘on trend’ for a short time.

We recently blogged about animals existing as part of a digital energy and showcased a stunning video about the cosmos from artist Tullio DeSantis. Here, we go back to his work and thank him for this inclusion of poetry for Viral Pandas:


Getting rough out here.
The cicadas of late summer are silent.

Their crisp skins, strewn around
mixed with acorns,
lifeless leaves.

My path is crossed by doomed survivors
– old bees getting a final buzz off of their chests
– limping crickets fooled by mid-day sun
– crazy drunken flies in kamikaze loops

The praying mantis I spy
poised on a fire escape downtown
has no religion.

And the green katydid
flying toward me
with impossible wings
is unnerving

These squirrels are way ahead of me.
Summer was just a dream
and they knew it.

by Tullio DeSantis

This fame and recognition, was it all just a dream?

Just a short-lived thread in the World Wide Web.

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Cats Watching Cats Watching Video

Looking back on our last post about this Infinitesimal, Inexpressible Internet we have become so enamoured by, we want to know why some tiny particles within eons of video content breaks through to go viral.

What are the ingredients for viral success?

David Joy shared with us a relevant TED talk from Kevin Allocca, who is YouTube’s trend manager. If anybody knows about what’s hot and what’s not on YouTube – he does.

Many thanks to David for sharing this with us all, it’s a talk as entertaining as it is informative:

Kevin Allocca: Why videos go viral

Kevin Allocca: Why videos go viral (watch in new window)

YouTube especially seems to be doing its job well; meeting a need that people have to share. Going viral is community based; an ‘in joke’ that we can all not only be in on, but also influence.

Animals feature heavily in our physical and virtual worlds.

Silly, unpredictable, unique content seems to be the link across many successful video virals. Who could have anticipated the reaction of the mother to her sneezing baby panda? Nobody. Not even the makers of the video who got in touch with us recently.

Pandas on a Bus | Viral Pandas

Pandas on a Bus

Torchlight Digital Solutions had great success online with this faked image of pandas on a bus. They found their timing was impeccable as the story was breaking about two pandas arriving at Edinburgh Zoo. They say being on trend is a key ingredient to viral success.

Trend is where it’s at, it would seem. So what happens when you are no longer in vogue?

The pandas simply get off the bus?

We’ll leave you to ponder that one for yourselves.

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